Skincare
Serums, creams, and the pieces of a routine you can build without overload.
Perfume and cosmetics store in Almaty
Velour Ritual — beauty rituals without the rush or the sales pitch
One curated shelf instead of ten chaotic stands: fragrance, skincare, and makeup are selected so a consultant can talk honestly about each item instead of just hitting a sales quota.
- Open in Almaty since 2018
- 4.8★ on 2GIS
- 340+ items in the catalog
A closer look
Serums and creams under macro light show the real texture, not just the packaging — easier to judge fit for your skin before you even reach the tester.
Categories
What the Velour Ritual edit is built around
Four directions instead of fifty chaotic shelves — easier to come in for one specific need instead of getting lost in the assortment.
Makeup
Decorative cosmetics as a finishing layer — no pressure to "take it all at once".
Body care
Hand and body creams extend the beauty routine past the vanity shelf.
Popular
Gift sets
Ready-made sets for a quick, fitting gift with no markdown-rack feeling.
Beauty rituals that can open up
An App Store-like gallery for fragrance, skincare, makeup, body care, and gift sets.
Fragrance
A tray of signature scents
The storefront opens with perfume and sets a premium rhythm around scent instead of discount noise.
Skincare
An everyday care shelf
Skincare shows a routine the customer can build without overload.
Vanity
A quieter mirror scene
The mirror scene makes the shop feel like a composed ritual table instead of a random shelf.
Serums
Concentrates on the counter
Serums add the feeling of careful selection rather than accidental assortment.
Mood
Candles and a softer home note
Home fragrance and candles support the calmer beauty-lifestyle layer.
Makeup
A table of finishing accents
Makeup stays a clean finishing layer and does not compete with care.
Body careBody
Hand and body care line
Body care widens the edit and links beauty to everyday comfort.
GiftsGift
A ready gift set
Gift boxes turn the storefront into a holiday or easy-choice scenario.
Checkout
Wrapped purchases at the desk
Even the buying zone keeps the editorial calm of the brand.
EveningWindow
A lit boutique window
The evening window holds the mood and frames the store as a city destination.
In short
40+niche and premium brands curated into one storefront without visual noise — every brand is chosen by a consultant, not bought in bulk by a procurement department.
How ordering works
From browsing the shelf to reordering
Four simple steps — no pressure, no forced upsells at the register.
5 min
Browse
Check the catalog online or come by the boutique — both paths lead to the same consultant.
10 min
Consultation
We confirm your skin type, scent notes, and budget to suggest 2–3 options, not the whole catalog at once.
24–48 h
Packing and delivery
We pack the order carefully, delivered by courier across Almaty or ready for pickup at the boutique.
5 min
Aftercare
We help with reorders and flag it if a scent or texture stops suiting you over time.
Subscription
Beauty boxes by subscription
Three box formats — from a low-commitment sampler to a full monthly rotation. Switch formats or pause any month.
Starter
Get to know the brands with no commitment
12,900 ₸/mo
- 3–4 fixed-size samples
- One hero product of the month
- Cancel anytime, no penalty
Signature
PopularFull-size seasonal new arrivals
19,800 ₸/mo
- 2 full-size products
- Skincare and fragrance in every box
- Priority access to limited collections
Ritual
An expanded ritual for regular customers
27,600 ₸/mo
- 3–4 full-size products
- A consultant's personal selection
- Gift wrapping every month
The price does not change month to month — if a supplier raises a price we notify you in advance and let you cancel with no penalty.
2GIS · ★★★★★
I came in just to look at candles, and the consultant noticed I kept going back to the same tester all evening — she offered a 5 ml decant instead of pushing a full bottle right away. I came back a week later for the full size, and ever since they tell me honestly when a scent won't suit the season instead of just selling what's sitting on the shelf.
Reputation
What guests say about Velour Ritual
4.8
rating on 2GIS
across 260+ reviews
91%
renew into a second month
Signature box data, 2025
8 years
without a single authenticity complaint
2GIS · ★4.8Instagram · 9,400+ followersAlmaty Fragrance Guild · member
Contact
How to find us
Come by to test fragrances or see what's new — let us know ahead if you want a specific consultant on hand.
- Address105 Dostyk Ave, Medeu District, Almaty
- Phone
- WhatsApp
- Instagram
Opening hours
- Mon–Sat10:00–20:00
- Sun11:00–18:00
Ask a consultant
Tell us what you're looking for — fragrance, skincare, or makeup — and a consultant will honestly suggest items for your skin, budget, and occasion.
- Duplicate taps stay blocked while the form is sending
- Replies go to the configured team inbox
FAQ
Common questions
Didn't find your answer here — message us, we reply within the day.
Yes, most fragrances and serums come with a 3–5 ml decant so you can test before the full purchase.
Velour Ritual newsletter
Be the first to know about new scents and collaborations
Every two weeks — new arrivals, limited collaborations, and short care guides. No daily spam.